Mind your language in the Rainbow Nation
Last week I presented a paper at the QRCA Worldwide Conference for qualitative research in Vienna, which I knew would have relevance to researchers and
The social responsibility of the qualitative researcher
Much has been said about the responsibility of the researcher in setting up/running qualitative research with integrity and sensitivity to the comfort of our respondents,
In Focus website launch
Over the past two months we have worked with the team from Yellow Door Collective to create a new website for our brand. Our vision
Some thoughts on LSMs, SECs, whatever socio-economic classification we use to segment and differentiate…
When recruiting for qualitative fieldwork, we have the obvious criteria of brands purchased/used/lapsed, age, gender, working status, etc. But LSMs/SECs are usually another important layer
Mind your language in the Rainbow Nation
Last week I presented a paper at the QRCA Worldwide Conference for qualitative research in Vienna, which I knew would have relevance to researchers and
The social responsibility of the qualitative researcher
Much has been said about the responsibility of the researcher in setting up/running qualitative research with integrity and sensitivity to the comfort of our respondents,
In Focus website launch
Over the past two months we have worked with the team from Yellow Door Collective to create a new website for our brand. Our vision
Some thoughts on LSMs, SECs, whatever socio-economic classification we use to segment and differentiate…
When recruiting for qualitative fieldwork, we have the obvious criteria of brands purchased/used/lapsed, age, gender, working status, etc. But LSMs/SECs are usually another important layer